Media.

Paid Search Strategist

in San Jose, Costa Rica.

As Paid Search Strategist, you will work with your team in creation, execution, and optimization of paid search campaigns, acting as the strategic SEM support for a major international brand. You’ll provide expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights, and deliver actionable performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating both internal and external teams on the evolving SEM landscape and its opportunities.

Apply.

PLEASE NOTE: Only candidates located in San José, Costa Rica, and surrounding areas will be considered.

You Will:

  • Adding a Paid Search perspective to the strategic and tactical direction for assigned clients.
  • Develops and delivers organic growth within accounts.
  • Delivers reporting and analysis for assigned clients and campaigns.
  • Creates bid strategy and budgeting rules of engagement for Paid Search.
  • Implements optimizations to make sure client goals are met.
  • Creates new campaigns, ad groups, ads to help improve Paid Search performance.
  • Fosters relationships with the Search and Media experts across the company.
  • Primary contact for Paid Search technology questions and metrics for assigned clients.
  • Defines and implements best practices for Paid Search.
  • Works with the broader team of media experts and Directors to holistically plan SEM
  • Financial management of search engine relationships.

You Have:

  • Have 2+ years in the Search Marketing space.
  • Demonstrate a sound understating of Paid Search.
  • Have familiarity with the wider Google ads platform – Google Display network, Performance Max, Demand Gen
  • Familiarity with third party Search bidding technology – Adobe, Marin, Search Ads 360 is a plus.
  • Strong verbal and written communication skills.
  • Ability to work in a constantly evolving industry.
  • Capability to recommend new strategies, tactics, and track trends in Search and apply them to assigned clients or vertical.
  • Strong presentation development and delivery skills are a plus.

What We Offer: 

  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our candidate pools. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

Apply.