New Business Director, AdTech

ArtBot (part of Critical Mass)  

About ArtBot  

What We Do  
At ArtBot, we fuse creative automation, engineering, and advanced technologies like Dynamic Creative Optimization (DCO) and Generative AI to deliver high-quality, scalable content for a variety of industries. Our work ensures our clients can move fast, stay efficient, and maintain creative excellence across all their campaigns.  

How We Do It 

Creative Engineering  
Our creative engineering team builds scalable frameworks and universal design systems that allow clients to bring campaigns to market with speed and cost-efficiency. These frameworks are adaptable, ensuring clients can use them across multiple projects and optimize their creative efforts, minimizing the need to start from scratch with each campaign.  

Performance Engineering  
While creative engineering focuses on building the framework, performance engineering ensures that when creative assets hit the market, they are performing optimally. This involves testing, tracking, and refining content to ensure it reaches target audiences and achieves conversion goals. Performance engineering bridges strategy and execution, helping clients get the most out of their media activations.  

Generative AI & Creative Automation  
We’re pioneers in the generative AI space, using AI-driven tools to ideate and optimize creative assets efficiently. Our automation processes allow us to scale content production seamlessly, producing everything from personalized digital ads to dynamic 3D renderings—at a level of precision and speed that drives success for global brands.  

Scalability and Efficiency  
Through proprietary tools and systems, we scale creative output while maintaining high standards of quality. Our streamlined processes enable clients to move from concept to execution quickly, without sacrificing the creative integrity of their work.  

Our Intellectual Property (IP)  
ArtBot’s IP is at the heart of our ability to merge automation, AI, and creative workflows. Our exclusive tools give clients the ability to scale content, personalize messaging, and optimize delivery—all while maintaining top-tier creative excellence.  

Who We Serve 
We work with clients across a wide range of industries, including luxury automotive, pharma, tech, telecom, confectionery, and more. From crafting data-driven digital marketing campaigns to delivering large-scale content solutions, we partner with brands to bring their vision to life in the most innovative and efficient ways possible. 

Job Description :

The Business Director will work closely with leadership across ArtBot and Omnicom on new business initiatives. They will report to the VP, Integration Partner. 

You will: 

• Partner with leadership on new business initiatives, contributing innovative ideas to support strategic growth and meet emerging market demands.
• Build and curate a portfolio of compelling pitch decks tailored to various clients and industries, designed to highlight the capabilities and unique value propositions of ArtBot's New Business Division.
• Conduct research on industry trends, competitors, and potential clients to inform pitch content and strategy, ensuring alignment with client goals and competitive advantage.
• Collaborate with cross-functional teams to ensure pitch decks are visually engaging, data-driven, and effectively communicate ArtBot's value to prospective clients.
• Provide strategic solutions to client goals, anticipating needs and identifying areas where ArtBot can offer impactful and measurable results.
• Track and analyze the effectiveness of pitches and proposals, leveraging insights to continuously improve future pitches and enhance client engagement.
• Assist in refining ArtBot’s new business processes and presentation standards to ensure high-quality, consistent, and results-oriented pitches.

You have: 

• Baseline understanding of DCO technologies and the digital media landscape
• Knowledge of financials and experience in building business cases
• 5+ years workin in a client service or business development role 
• Experience working in media, ad tech, or digital marketing
• Technical acumen

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:  

• Strengthen opportunity for continuous learning 
• Improve collaboration and team relationships  
• Increase employee engagement  

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.  

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.