Associate Media Director, Programmatic

You Will:

• Lead the development and execution of programmatic media strategies for Tier 2 media, with a focus on local and regional markets.
• Ensure that programmatic campaigns align with client goals and objectives while overseeing the setup, trafficking, and optimization of campaigns across various DSPs (e.g., DV360, The Trade Desk, Yahoo, and Amazon).
• Manage programmatic media buying and digital advertising strategies across multiple channels, including display, video, and CTV, with a strong emphasis on activating campaigns in local markets.
• Act as the primary point of contact for clients, building and maintaining strong relationships, providing regular updates, and offering strategic recommendations.
• Oversee campaign performance, continuously optimizing strategies to meet client objectives and improve key performance metrics.
• Lead, mentor, and provide guidance to a team of associates, ensuring effective collaboration with internal business partners, stakeholders, and cross-functional teams.
• Drive the adoption of programmatic best practices, ensuring that campaigns are executed efficiently and effectively across all media channels.
• Ensure seamless communication and alignment between internal teams and external partners to deliver successful campaigns.
• Stay current with industry trends and emerging technologies, providing thought leadership to drive innovation within the programmatic space.
• Work with Critical Mass headquarters to execute payment of invoices and pre-bill process

You Have:

• 6-8 years of media experience, including 3-4 years in programmatic media buying.
• Strong proficiency in trafficking and reporting, with experience in platforms like DV360, TTD, Google, and Adobe (Amazon and Yahoo are a plus).
• Oversee year-round Tier 2 media, balancing model mix, sales events, pacing, and troubleshooting issues.
• Experience managing video campaigns, specifically in CTV and online video marketing; familiarity with Innovid for traffic management is a plus.
• Lead and guide a team to ensure effective campaign execution across 70 local markets, managing large-scale campaigns with precise audience targeting and model segmentation.
• Manage DSP campaigns, CTV inventory, and plan for future traffic pushes, ensuring campaigns are aligned with client objectives.
• Proven ability to manage campaigns with a focus on efficiency and optimization, particularly for Tier 2 markets and local campaigns.
• Strong interpersonal, written, and verbal communication skills, with the ability to collaborate effectively across teams and geographies.
• Ability to work independently while managing priorities, meeting deadlines, and adapting to new challenges.
• Experience working in an agency environment, negotiating programmatic deals, and managing local broadcast efforts in conjunction with digital media.
• Strong project management, planning, and organizational skills, with the ability to manage multiple campaigns simultaneously while ensuring alignment with business goals.
• Collaborate with business partners to communicate key business updates, initiatives, and organizational changes effectively.
• Demonstrate self-awareness/professionalism in all interactions, ensuring that communication style adapts to different audiences and situations.

Nice-to-Have:

• Experience accessing live broadcast inventory and buying programmatic media within the sports sector.
• Familiarity with OMC and leveraging omni-channel strategies for integrated campaigns.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.