Fast Facts

What We Do
Critical Mass is an interactive services firm that architects solutions to help the world's leading companies increase revenues, reduce costs and deepen customer relationships.

Employees: 300+

Primary Offices: Calgary, Chicago, Toronto, New York, Austin, Atlanta

Account Office: Las Vegas

Ownership: 52% owned by Omnicom Group Inc (NYSE: OMC), 48% employee-owned

Featured Clients

 

Apparel

Nike, Inc.

NIKEiD: #1 Web site, Cannes, 2001

Retail

Albertsons, Inc.

www.albertsons.com

 

Automotive

Mercedes-Benz USA, LLC

www.mbusa.com

#1 Automotive Web Site, J.D. Power and Associates, 2002

Technology

Dell Inc.

www.dell.com

#1 E-commerce site, Internet Retailer, 2003

 

Consumer Goods

The Procter & Gamble Company

#1 Corporate Web Site, Best Practices in Corporate Communications, 2002

Telecommunications

AT&T Wireless Services, Inc.

www.attws.com

 

Government

National Aeronautics and Space Administration

www.NASA.gov

#1 Web site, Government & Law Category, The Webby Awards, 2003

Travel & Leisure

Hyatt Corporation

www.hyatt.com

Best use of Scenarios, Art Technology Group, 2003

 

Other Experience Across the Board

Busch Entertainment Corporation

Swede Bank

CareOne Credit

Denny's Corporation

EMC Corporation

Exelon Corporation

Hammacher Schlemmer

The Iams Company

Las Vegas Convention & Visitors Authority

The Pep Boys

Philips Electronics North America Corporation

Reflect.com

Saab Automobile AB

Smirnoff

Thermacare

Nokia Corporation

Western Union Financial Services, Inc.

 

Service Snapshot

Strategy
  • Business prioritization and ROI
  • Site strategy and effectiveness
  • Field Research and competitive audits
  • Usability and site analytics
  • Scenario modeling & design
  • eCRM frameworks
Experience Design
  • Brand experience audits
  • Rich media design & development
  • Information architecture
  • Content audits and classification
  • User experience design
  • Original rich media content creation
 
Technology
  • Technical architectures
  • eCRM, personalization and Web services
  • Content and digital asset management
  • Application design, development and integration
  • Database and profile development
eMarketing
  • E-mail and digital campaign management
  • Emerging media
  • Digital asset production
  • Media planning and buying
  • Search engine marketing and optimization
  • Program evaluation, optimization and tracking
 

Making Contact

New Business, US & International

Heather Thomas

newbusiness@criticalmass.com

(312) 288-2531

Media and Press Relations, US & International

Julia LoVecchio

media@criticalmass.com

(403) 231-5632

 
 

 
+Our History
At Critical Mass, we take pride in our history and accomplishments. This is our story.