With more than 20 years experience in marketing, communications and e-business consulting, Cam has worked with many Fortune 500 companies to develop e-business and digital communication strategies. He has led the implementation of online marketing programs, built many informational and transactional websites and integrated a wide range of interactive tools and technologies.
Cam came to Critical Mass from Fjord Interactive Marketing + Technology, a division of Cossette Communications, where he was VP, General Manager. At Fjord, Cam was responsible for delivery of digital marketing and advertising services to clients including Bell, BMO, General Mills, General Motors, GlaxoSmithKline, McDonald's and Samsung.
In 2000, Cam co-founded the Canadian division of Organic Inc. and opened the Toronto office. At Organic, Cam also led the financial services and telecommunications consulting practices and worked with clients including Bank of Montreal, Great-West Life, Bell, Manitoba Telecom, Aliant, the Ontario Lottery Corporation, Honda, Sprint and President's Choice.
Additionally, Cam's experience includes his role as VP of Client Services for Vickers & Benson Interactive; Marketing Director for Smartrisk Foundation, a national non-profit injury prevention organization; and eight years professional services marketing experience as Marketing Manager at Price Waterhouse.
